AI & CGI Environment Art Direction
This work focuses on building immersive, photorealistic spaces that go beyond traditional product photography and bring a stronger sense of lifestyle and storytelling to the brand
CGI Room Design
From concept to final render, I shape both indoor and outdoor environments—designing room layouts, selecting furniture and materials, and defining architectural elements such as windows, flooring, and spatial flow. I guide lighting direction and camera perspective to create natural, aspirational scenes that highlight the product while maintaining a cohesive visual atmosphere.
A key part of this initiative is establishing a clear and evolving visual language for AI and CGI production. I develop brand photo strategies and creative guidelines that ensure consistency across all generated content, from tone and composition to styling and environmental details.
I collaborate closely with designers, CGI artists, and video creators, providing direction and feedback throughout the process to maintain a high level of craft and realism. In parallel, I continue to build and refine scalable workflows for AI-assisted image creation, enabling the team to produce a high volume of assets while maintaining quality and brand integrity.
