Rebranding of Nourison Home’s Corporate Identity
The rebranding of Nourison to Nourison Home was a transformative project, marking the first update to the company’s corporate identity in 20 years. Over the course of five months, this initiative modernized the brand while preserving its legacy. Managing this project under the guidance of the VP of Marketing, I led the rebranding process, from the initial research to the final rollout. This included conducting in-depth market analysis, competitor benchmarking, and gathering stakeholder feedback to define a clear direction for the new identity. The updated brand name, Nourison Home, was developed to better resonate with modern consumers, and I directed the creation of a sleek, contemporary logo to reflect this new vision. Advertising strategies were also overhauled, introducing fresh visuals, messaging, and communication styles aligned with the updated identity.
As leading the project, I coordinated a cross-functional team, ensuring the seamless implementation of the new corporate identity across all aspects of the company. This included updating packaging, signage, business stationery, marketing materials, re-design the website and other design elements to reflect the new brand. I was responsible for managing timelines, delegating tasks, and maintaining quality across all deliverables, while keeping the VP of Marketing informed of progress and key milestones. The project successfully unified Nourison Home’s brand presence, creating a bold and modern identity that positioned the company for future growth.
