Nourison Home Collection Books
https://www.nourison.com/catalogs
Award Winner of 59th GDUSA Awards
As the lead for Nourison's collection books, I oversee the design and production of three major books each year, starting in 2022. Each book spans 160-260 pages and features our latest rug collections, including all relevant information and imagery. I collaborate closely with the VP of Marketing and lead a team of three designers to ensure the entire process runs efficiently from start to finish. Below is an outline of how I manage the process:
Collaborate with the VP of Marketing to set the creative direction for each collection book, making sure it aligns with the brand and marketing goals.
Lead a team of three designers, guiding the design process, brainstorming ideas, and ensuring the overall look matches our vision.
Select and curate images that showcase the beauty and craftsmanship of our rugs, making sure they truly reflect the vibe of each collection.
Work with photographers to get the perfect shots that align with our design and brand message.
Find and manage the printer to make sure we get the best quality print at the right price, and that everything is delivered on time.
Review and refine the design, working through initial concepts, tweaking layouts, and making sure every detail is just right.
Handle revisions by working with the VP of Marketing and import team making sure all feedback is incorporated while keeping the design on track.
Cross-check all information in the books by reviewing it multiple times with different team members to ensure all the details are accurate and nothing is missed.
Make sure everything stays on schedule, from the initial design work to the final print, ensuring timely delivery of the finished product.
By overseeing the entire process, I ensure each collection book not only looks great but also serves as a key marketing tool to showcase Nourison Home’s products. The books are created in both digital and print formats, with each collection featuring a QR code that allows customers to easily find the products online.
