Trend Books
As the art director, I led the creation of a series of trend books designed to showcase the season’s most significant interior design trends and demonstrate how our rug collections could seamlessly complement each aesthetic. This project began with research into new interior trends including color palettes, textures, and overall interior design movements, which I distilled into cohesive seasonal narratives. Collaborating closely with a copywriter, we crafted engaging content to bring each trend to life, highlighting the versatility of our products. I also directed every aspect of the creative process, from planning styled photo shoots, leading the photographer to create 3D model rooms, to curating visuals and crafting layouts.
The final trend books became an invaluable resource for both inspiration and sales. Designed to connect with designers, retailers, and end consumers, they offered tangible examples of how our rugs could elevate various interior spaces. Sales representatives used the books as a tool to present our products to customers, showcasing real-world applications and strengthening the connection between our offerings and contemporary trends.
