Jambu & Co. Lifestyle Photography

Art-directed Jambu & co. product and lifestyle photo/video shooting of new collection campaigns for marketing purposes and product showcases (2 seasons per year)

Creative Production:

Led the development of brand campaign concepts and scenario planning, expanding ideas to align with marketing objectives.
Selected products for campaigns based on sales forecasts, ensuring relevance to targeted audiences.
Managed project scheduling, location scouting, and collaborated with the photography team to execute creative visions.

Art Direction:

Directed lifestyle and in-studio photography for the Jambu footwear brand, aligning styles with campaign concepts and forecasts provided by the general manager.
Coordinated the ordering of model-sized shoe samples from factories to ensure readiness for shoots.
Developed fresh ideas for photography scenarios based on product features, seasons, Jambu's target customers, trends, and locations.

Collaboration and Pre-Production:

Worked with the producer and photographer to finalize scenarios, project schedules, models, locations, transportation, and logistics.
Collaborated with wardrobe stylists, hair and makeup artists, and prop specialists to ensure the campaign's aesthetic aligned with the brand vision.
Finalized shoot plans, including scenarios, crew teams, and locations.

Production:

Directed 3-4 days of both lifestyle and in-studio photography, ensuring consistent brand representation.

Post-Production:

Selected images, videos, and GIFs for retouching to ensure high-quality deliverables.

Budget Management:

Oversaw all budgeting and expenses for the campaign, including hiring photographers, makeup artists, wardrobe stylists, models, assistants, and other professionals.
Managed logistics such as product ordering, transportation, lodging, and catering.
Streamlined the budget, resulting in a 50% reduction in the cost of the photoshoot campaign.