sherie design
A brand from New York for Intelligent, Powerful, self-loving women.
Brand Video
Who is Sherie Design?
In July 2020, during the height of the pandemic and while quarantined at home, I decided to channel my energy into something deeply personal—creating my own women’s clothing brand. The idea stemmed from my passion for designing my own outfits, fueled by a specific vision for materials, patterns, and style. That’s how Sherie Design was born in New York, a brand dedicated to intelligent, powerful, and self-loving women.
As an immigrant woman, my mission was to create clothing that celebrates women of all cultures, colors, and backgrounds. Through my designs, I aim to inspire women to embrace and love themselves and their bodies just as they are—strong, beautiful, and unique.
Goals:
As a women-owned brand, Sherie Design is built on the message of empowerment: every woman is powerful and deserving of love and self-acceptance just as she is. The brand is committed to sustainability by using recyclable and organic materials. Additionally, Sherie Design encourages customers to recycle their old clothing by offering a discount code in exchange for sending their garments to us for recycling.
Journey – Where is Sherie Design Now?
As a startup business, I have been diligently working on every aspect of building the brand, including:
Developing the business model, business plan, and budget.
Defining the brand’s DNA, goals, and mission.
Identifying the target audience and understanding who our customers are.
Conducting marketing and social media research.
Designing the clothing—from initial sketches to creating samples.
Collaborating with a photography team to capture the essence of the designs.
Research manufacturers, minimum order quantities (MOQs), imports, customs, and other production logistics.
Due to the challenges posed by the COVID-19 pandemic and other unforeseen circumstances, I decided to pause this project temporarily. I look forward to revisiting it when the timing is right to bring Sherie Design to life.
