Video Projects
I have led multiple video projects from concept to completion, taking charge of every step of the creative process. This includes developing initial concepts, creating detailed storyboards, and selecting the right footage to tell a compelling story. I have worked directly with videographers to coordinate location video shoots, ensuring that every shot captures the intended vision and highlights the beauty and functionality of the products. By maintaining a hands-on approach throughout the production process, I ensure that the final output aligns with the creative direction and brand identity.
After the footage is captured, I manage all aspects of post-production, including editing and enhancing videos using Adobe After Effects. This involves incorporating dynamic animations, transitions, and other visual elements to create engaging content. These videos have served a variety of purposes, from promoting new product launches, Tradeshow display videos, Website and landing pages videos to enhancing digital campaigns, consistently delivering impactful visuals that resonate with audiences and elevate the brand's messaging.
January 2025 Las Vegas Market Display Intro Video: Featured prominently in the front window of the Nourison showroom, this captivating video serves as an engaging introduction for visitors. It is part of the "Design Character" campaign, which highlights how each product is thoughtfully crafted to suit diverse personalities, spaces, and lifestyles. The video seamlessly connects the campaign’s message to the showcased products, enhancing the overall showroom experience and drawing visitors into the brand's story.
In 2024 Nourison Home unveiled its new brand video, embodying the refreshed identity and vision of the company. Anchored by the slogan "Style That Connects," the video highlights how Nourison rugs bring together design, functionality, and craftsmanship to create beautiful and cohesive spaces. Showcasing a diverse range of products, the video illustrates how Nourison rugs transform houses into homes, enhancing comfort and style while reflecting personal taste. This new branding emphasizes Nourison's commitment to offering quality and timeless designs that connect people to their spaces and create a better, more inspired home environment.
This Video has been used for the Trend landing page's top banner
Nourison Intro Video for High Point Market Show Room Display - 2024
Nourison Home Product Video which can use individually or with other product videos as a longer version